Printing logos on tissue napkins is a common branding strategy that offers several advantages for businesses, particularly in the hospitality and food industries. Here is why it's popular:

1. Brand Visibility: Custom-printed napkins help reinforce brand presence and familiarity. Every time a customer uses a napkin, they see the logo, which helps build brand recognition.

2. Professionalism and Cohesion: Branded napkins can make a business look more polished and well-coordinated, as they match other branded items (like cups, plates, or packaging).

3. Cost-Effective Advertising: Compared to other forms of advertising, logo printing on napkins is relatively affordable. It reaches customers directly, giving a business exposure without recurring costs.

4. Memorability and Customer Experience: Small details like branded napkins can enhance the customer experience, making the business memorable. It suggests attention to detail, which can positively impact the overall perception of the brand.

5. Marketing Opportunities: When customers take photos of their food or drinks, branded napkins in the background can add to the visibility if shared online.

For these reasons, branded napkins have become a staple for many businesses, especially those wanting a professional look with low-cost, high-visibility branding.